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Conversion & Customer Journey Website Audit
Find the visible barriers that may be stopping visitors from becoming enquiries.
A website can look professional but still fail to generate enough calls, bookings, messages, or form enquiries.
Our Conversion & Customer Journey Audit reviews the publicly accessible pages of your website from a potential customer’s point of view. We look at how easy it is for visitors to understand what you offer, move through your site, find reassurance, and take the next step.
This audit highlights where the journey may feel unclear, where calls to action may be too weak or hidden, and where visitors may be dropping off before they enquire.
What a Website Conversion Audit Covers
What we review
Calls to action, enquiry routes, contact forms, booking links, navigation, page flow, mobile journey, trust points, and visible friction that may be making it harder for customers to act.
Best for
Businesses that have a website, but are not getting enough calls, bookings, messages, or enquiries from it.
Included as standard: Review of up to 8 publicly accessible website pages.
Need more pages reviewed? Additional pages for larger websites can be quoted separately.
What you receive
A plain-English report showing where the customer journey works well, where it may become unclear, and what improvements could make enquiries easier and more likely.
Key outcome
A clearer, easier customer journey that helps more visitors understand what to do next and feel confident taking action.
What we check
✓ Homepage clarity
✓ Above-the-fold messaging
✓ Calls to action
✓ Button placement and wording
✓ Contact routes
✓ Contact forms
✓ Booking links, where relevant
✓ Mobile enquiry journey
✓ Navigation and page flow
✓ Trust signals near decision points
✓ Dead ends or confusing next steps
✓ Visible friction that may stop visitors enquiring
Conversion audit vs a general website audit
A general website audit looks at several areas of your website at once. A conversion audit goes deeper into what happens after somebody arrives.
It is particularly useful when your website already receives visitors but those visits are not producing enough calls, bookings, messages or enquiries.
If you are unsure whether conversion is the main issue, our Website Audit & Improve service can help you choose the most appropriate type of review.
What happens after the audit?
Your report will identify the most important customer-journey issues we find and explain why they matter.
Recommendations are written in plain English and prioritised so you can separate quick improvements from changes that may need more planning.
You can use the report yourself, pass it to your existing website provider, or ask BrightPath Digital to help with suitable improvements separately.
This audit is carried out using the publicly accessible pages of your website, just as a potential customer would experience it.
We do not need access to your website admin area, analytics, Google Search Console, hosting account, or any private business data.
No admin access needed
Ready to turn more visitors into enquiries?
The Conversion & Customer Journey Audit gives you a clear, practical starting point, helping you understand where visitors may be hesitating, getting lost, or leaving before they take action.
Want to understand some of the most common reasons visitors leave without contacting a business? Read Why Your Small Business Website Is Not Getting Enquiries.