Small Business Website, SEO & Digital Advice

A phone number in the website header can make contacting you much easier—but it is not right for every business. Learn when calls should be prominent and when another action deserves the top spot.

Should customers complete a form, send an email or call you? The best contact route depends on what they need, how urgent it is and how much information you need before responding.

A contact form should collect enough information to let you respond properly—without making a potential customer complete an application form just to start a conversation.

The top of your website does not need to explain everything. It needs to help the right visitor quickly understand what you do, whether it is relevant and what they should do next.