Small Business Website, SEO & Digital Advice

Has your Google Business Profile post been rejected or left pending? Work through these eight checks before repeatedly editing or reposting it.

Google Search Console can now report website visibility from searches using Lens, Circle to Search and uploaded images. Here's what that means for small-business websites and their imagery.

A phone number in the website header can make contacting you much easier—but it is not right for every business. Learn when calls should be prominent and when another action deserves the top spot.

Should customers complete a form, send an email or call you? The best contact route depends on what they need, how urgent it is and how much information you need before responding.

A business website should not be ignored until something breaks. Learn what to check weekly, monthly, quarterly and annually—and which business changes should trigger an immediate review.

Real photographs can make a small business feel more credible, but stock photography is not automatically bad. Learn which images should show the real business and where stock or illustrative imagery can still work well.

Not every small business needs a dedicated FAQ page. Learn when one genuinely helps customers, which questions belong there and when the better answer is to improve your service, pricing or contact pages instead.

A contact form should collect enough information to let you respond properly—without making a potential customer complete an application form just to start a conversation.

Customers often search for phrases such as “plumber near me”, but that does not mean your website should keep repeating the words “near me”. Learn what to use instead.

Should the words or the design come first? For most small-business websites, you need enough real copy to shape the structure before final design begins—but you do not need every sentence polished before wireframing.