Local SEO & Website Visibility Audit
A public-facing SEO review to help make your business easier to find.
If customers are searching online for the services you offer, your website needs to clearly explain what you do, where you work, and why your business is relevant to their search.
Our SEO and Local Visibility Audit reviews the publicly accessible pages of your website from both a customer and search visibility point of view. We look at your visible content, page structure, headings, service information, location signals, and local search opportunities, then highlight the improvements which will support clearer communication and stronger local visibility.
What this audit covers
What we review

Visible SEO foundations, page structure, headings, service content, local wording, location signals, internal links, and content gaps.
Best for

Local businesses that want stronger search foundations, clearer service pages, and better location relevance before investing in SEO work or wider website improvements.
What you receive

A plain-English report showing where your public website content could be clearer, more locally relevant, and better aligned with the searches your customers are likely to make.
Key outcome
A clearer view of how well your website supports local search visibility, and which public-facing SEO improvements should be prioritised first.

Included as standard: Review of up to 8 publicly accessible website pages.
Need more pages reviewed? Additional pages for larger websites can be quoted separately.
What we check
✓ Page titles and visible search snippets, where available
✓ Heading structure
✓ Service page clarity
✓ Local keyword relevance
✓ Location and service-area wording
✓ Internal linking opportunities
✓ Content depth
✓ Missing service page opportunities
✓ Missing location page opportunities
✓ FAQ and blog content opportunities
✓ Image alt text, where publicly available
✓ Publicly visible Google Business Profile alignment, where relevant

This audit is carried out using the publicly accessible pages of your website, just as a potential customer or search engine would experience it.
It does not include private analytics, Google Search Console data, paid advertising data, hosting access, or behind-the-scenes technical diagnostics.
We do not need access to your website admin area or any private business data.